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Innovative marketing strategy [electronic resource] : balancing commercial goal and corporate social responsibility / eds., Kamal Gupta, V.B. Angadi, M.R. Das.

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Material type: Text

TextPublication details: Mumbai [India] : Himalaya Pub. House, 2010.Edition: 1st edDescription: 354 p. : illSubject(s):

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Item type	Current library	Call number	Status	Date due	Barcode
Ebook	TUS: Midlands, Main Library Athlone Online	eBook (Browse shelf(Opens below))	Available

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Includes bibliographical references.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.