Marketing and entrepreneurship in SMEs : an innovative approach / David Carson ... [et al.].
Material type: TextPublication details: London : Prentice Hall, 1995.Description: xvi, 296p. : ill., forms ; 24cmISBN:- 9780131509702 (pbk) :
- 0131509705
- 658.8 CAR
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 CAR (Browse shelf(Opens below)) | 1 | Available | 107635 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 CAR (Browse shelf(Opens below)) | 1 | Available | 103898 |
Browsing TUS: Midlands, Main Library shelves, Shelving location: Athlone General Lending Close shelf browser (Hides shelf browser)
658.8 BRO The new marketing / | 658.8 CAM Marketing / | 658.8 CAR Marketing and entrepreneurship in SMEs : an innovative approach / | 658.8 CAR Marketing and entrepreneurship in SMEs : an innovative approach / | 658.8 CAT Marketing : an international perspective / | 658.8 CHA Marketing today / | 658.8 CHE Marketing : a global perspective / |
Includes bibliographical references and index.
Bringing together the disciplines of marketing and entrepreneurship and treating them as one, this book examines the fundamental characteristics of each discipline and focuses on their commonalities and differences. The object is to provide an innovative approach to marketing in SMEs.