Exploring corporate strategy / Gerry Johnson, Kevan Scholes.
Material type: TextPublication details: New York ; London : Prentice Hall, 1993.Edition: 3rd edDescription: xxiv,431pISBN:- 9780132968492 (pbk) :
- 0132968495
- 658.4012 JOH
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.4012 JOH (Browse shelf(Opens below)) | 1 | Available | 025516 |
Previous ed.: 1988.
Includes bibliographical references and indexes.
This text covers all the underlying concepts, analytical methods and practical implications of corporate strategy, showing how they can be applied successfully to organizations. It aims to help managers to take decisions about change and to implement change. An LPBB edition is available.