Exploring corporate strategy /
Johnson, Gerry.
Exploring corporate strategy / Gerry Johnson, Kevan Scholes. - 3rd ed. - New York ; London : Prentice Hall, 1993. - xxiv,431p.
Previous ed.: 1988.
Includes bibliographical references and indexes.
This text covers all the underlying concepts, analytical methods and practical implications of corporate strategy, showing how they can be applied successfully to organizations. It aims to help managers to take decisions about change and to implement change. An LPBB edition is available.
9780132968492 (pbk) : £16.95 0132968495
92025521
Business planning.
Strategic planning.
Business strategy
Organizational theory & behaviour
658.4012 JOH
Exploring corporate strategy / Gerry Johnson, Kevan Scholes. - 3rd ed. - New York ; London : Prentice Hall, 1993. - xxiv,431p.
Previous ed.: 1988.
Includes bibliographical references and indexes.
This text covers all the underlying concepts, analytical methods and practical implications of corporate strategy, showing how they can be applied successfully to organizations. It aims to help managers to take decisions about change and to implement change. An LPBB edition is available.
9780132968492 (pbk) : £16.95 0132968495
92025521
Business planning.
Strategic planning.
Business strategy
Organizational theory & behaviour
658.4012 JOH