Exploring corporate strategy.
Material type: TextPublication details: Harlow : Financial Times Prentice Hall, 2005.Edition: 7th ed. / Gerry Johnson, Kevan Scholes, Richard WhittingtonDescription: xxxvi, 1033 p. : col. ill. ; 27 cmISBN:- 9780273687344 (pbk.) :
- 9780273687344
- 658.4012 JOH
- HD30.28
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Short Loan | TUS: Midlands, Main Library Athlone General Lending | 658.4012 JOH (Browse shelf(Opens below)) | 0 | Available | 128582 | ||
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658.4012 JOH Exploring corporate strategy. | 658.4012 JOH Exploring corporate strategy. | 658.4012 JOH Exploring corporate strategy. | 658.4012 JOH Exploring corporate strategy. | 658.4012 JOH Exploring corporate strategy. | 658.4012 JOH Exploring corporate strategy / | 658.4012 JOH Exploring corporate strategy / |
Previous ed.: 2002.
Includes bibliographical references and index.
1.Introducing strategy -- 2.The environment -- 3.Strategic capability -- 4.Expectations and purposes -- 5.Business-level strategy -- 6.Corporate-level and international strategy -- 7.Directiosn and methods of development -- 8.Organising for success -- 9.Enabling success -- 10.Managing strategic changes -- 11.Understanding strategy development.
An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.