Exploring corporate strategy.
Johnson, Gerry.
Exploring corporate strategy. - 7th ed. / Gerry Johnson, Kevan Scholes, Richard Whittington. - Harlow : Financial Times Prentice Hall, 2005. - xxxvi, 1033 p. : col. ill. ; 27 cm.
Previous ed.: 2002.
Includes bibliographical references and index.
1.Introducing strategy -- 2.The environment -- 3.Strategic capability -- 4.Expectations and purposes -- 5.Business-level strategy -- 6.Corporate-level and international strategy -- 7.Directiosn and methods of development -- 8.Organising for success -- 9.Enabling success -- 10.Managing strategic changes -- 11.Understanding strategy development.
An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.
9780273687344 (pbk.) : �39.99 9780273687344 �66.00
Business planning.
Strategic planning.
Business and Management.
Business strategy
HD30.28
658.4012 JOH
Exploring corporate strategy. - 7th ed. / Gerry Johnson, Kevan Scholes, Richard Whittington. - Harlow : Financial Times Prentice Hall, 2005. - xxxvi, 1033 p. : col. ill. ; 27 cm.
Previous ed.: 2002.
Includes bibliographical references and index.
1.Introducing strategy -- 2.The environment -- 3.Strategic capability -- 4.Expectations and purposes -- 5.Business-level strategy -- 6.Corporate-level and international strategy -- 7.Directiosn and methods of development -- 8.Organising for success -- 9.Enabling success -- 10.Managing strategic changes -- 11.Understanding strategy development.
An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.
9780273687344 (pbk.) : �39.99 9780273687344 �66.00
Business planning.
Strategic planning.
Business and Management.
Business strategy
HD30.28
658.4012 JOH