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Exploring corporate strategy.

By: Contributor(s): Material type: TextTextPublication details: Harlow : Financial Times Prentice Hall, 2005.Edition: 7th ed. / Gerry Johnson, Kevan Scholes, Richard WhittingtonDescription: xxxvi, 1033 p. : col. ill. ; 27 cmISBN:
  • 9780273687344 (pbk.) :
  • 9780273687344
Subject(s): DDC classification:
  • 658.4012 JOH
LOC classification:
  • HD30.28
Contents:
1.Introducing strategy -- 2.The environment -- 3.Strategic capability -- 4.Expectations and purposes -- 5.Business-level strategy -- 6.Corporate-level and international strategy -- 7.Directiosn and methods of development -- 8.Organising for success -- 9.Enabling success -- 10.Managing strategic changes -- 11.Understanding strategy development.
Summary: An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.4012 JOH (Browse shelf(Opens below)) 0 Available 128581
Short Loan TUS: Midlands, Main Library Athlone General Lending 658.4012 JOH (Browse shelf(Opens below)) 0 Available 128582
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.4012 JOH (Browse shelf(Opens below)) 1 Available 218033
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.4012 JOH (Browse shelf(Opens below)) 1 Available 00212442
Short Loan TUS: Midlands, Main Library Athlone General Lending 658.4012 JOH (Browse shelf(Opens below)) 1 Available 118717

Previous ed.: 2002.

Includes bibliographical references and index.

1.Introducing strategy -- 2.The environment -- 3.Strategic capability -- 4.Expectations and purposes -- 5.Business-level strategy -- 6.Corporate-level and international strategy -- 7.Directiosn and methods of development -- 8.Organising for success -- 9.Enabling success -- 10.Managing strategic changes -- 11.Understanding strategy development.

An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.

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