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Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, NJ : Prentice Hall, c1999.Edition: 2nd edDescription: xv, 800 p. : col. ill. ; 26 cmISBN:
  • 0130807958
Subject(s): DDC classification:
  • 647.940688 KOT
Incomplete contents:
1.Introduction: marketing for hospitality and tourism -- 2.Service characteristics of hospitality and tourism marketing -- 3.The role of marketing in strategic planning -- 4.The marketing environment 00 5.Marketing information systems and marketing research -- 8.Market segmentation, targeting and positioning -- 9.Designing and managing products -- 10.Internal marketing -- 11.Building customer loyalty through quality -- 13.Distribution channels -- 14.Promoting products: communication and promotion policy -- 15.Promoting products: advertising, direct marketing, and sales -- 16.Promoting products -- 17.Professional sales -- 18.Destination marketing -- 19.Next year's marketing plan.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 647.940688 KOT (Browse shelf(Opens below)) 1 Available 114529
Long Loan TUS: Midlands, Main Library Athlone General Lending 647.940688 KOT (Browse shelf(Opens below)) 1 Available 114530

Includes bibliographical references and index.

1.Introduction: marketing for hospitality and tourism -- 2.Service characteristics of hospitality and tourism marketing -- 3.The role of marketing in strategic planning -- 4.The marketing environment 00 5.Marketing information systems and marketing research -- 8.Market segmentation, targeting and positioning -- 9.Designing and managing products -- 10.Internal marketing -- 11.Building customer loyalty through quality -- 13.Distribution channels -- 14.Promoting products: communication and promotion policy -- 15.Promoting products: advertising, direct marketing, and sales -- 16.Promoting products -- 17.Professional sales -- 18.Destination marketing -- 19.Next year's marketing plan.

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