Marketing for hospitality and tourism / (Record no. 666)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01972pam a2200373 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocm39195425 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170814180031.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 980520s1999 njua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 98025191 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0130807958 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | C#P |
| -- | AGL |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | YQAA |
| 070 0# - NATIONAL AGRICULTURAL LIBRARY CALL NUMBER | |
| Classification number | TX911.3.M3K68 |
| Item number | 1999 |
| 072 #0 - SUBJECT CATEGORY CODE | |
| Subject category code | X700 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 647.940688 KOT |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing for hospitality and tourism / |
| Statement of responsibility, etc. | Philip Kotler, John Bowen, James Makens. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Upper Saddle River, NJ : |
| Name of publisher, distributor, etc. | Prentice Hall, |
| Date of publication, distribution, etc. | c1999. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 800 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 1# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1.Introduction: marketing for hospitality and tourism -- 2.Service characteristics of hospitality and tourism marketing -- 3.The role of marketing in strategic planning -- 4.The marketing environment 00 5.Marketing information systems and marketing research -- 8.Market segmentation, targeting and positioning -- 9.Designing and managing products -- 10.Internal marketing -- 11.Building customer loyalty through quality -- 13.Distribution channels -- 14.Promoting products: communication and promotion policy -- 15.Promoting products: advertising, direct marketing, and sales -- 16.Promoting products -- 17.Professional sales -- 18.Destination marketing -- 19.Next year's marketing plan. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Hospitality industry |
| General subdivision | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Tourism |
| General subdivision | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bowen, John |
| Fuller form of name | (John T.), |
| Dates associated with a name | 1948- |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Makens, James C. |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 170814 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b10037482 |
| b | main |
| c | - |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 3 |
| Cataloger's initials, CIN (RLIN) | 010831 |
| First Date, FD (RLIN) | m |
| Local | a |
| -- | - |
| -- | 0 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | TUS: Midlands, Main Library | TUS: Midlands, Main Library | Athlone General Lending | 10/09/2001 | 45.76 | 32 | 15 | 647.940688 KOT | 114529 | 09/07/2019 | 14/02/2018 | 1 | 45.76 | 14/08/2017 | Long Loan | ||||
| Dewey Decimal Classification | TUS: Midlands, Main Library | TUS: Midlands, Main Library | Athlone General Lending | 10/09/2001 | 45.76 | 28 | 16 | 647.940688 KOT | 114530 | 09/07/2019 | 1 | 45.76 | 14/08/2017 | Long Loan |