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Exploring corporate strategy : text and cases / Gerry Johnson, Kevan Scholes.

By: Contributor(s): Material type: TextTextPublication details: Hemel Hempstead : Prentice Hall, 1998.Edition: 5th edDescription: 928p. : illISBN:
  • 9780130807403 (pbk.) :
  • 0130807397 (text only)
Subject(s): DDC classification:
  • 658.4012 JOH
Contents:
Part 1: Introduction -- 1. Corporate strategy: an introduction -- 2.Strategic management in practice -- Part III - Strategic analysis -- 3.Analysising the environment -- 4.Resources, competences and strategic capability -- Stakehold expectations and organisational purposes -- Part III: Strategic choice -- 7.Strategic options: directions and methods of development -- 8.Strategy evaluation and selection -- Part IV: Strategy implementation -- 9.Organisaation structure and design -- 10.Resource allocation and control -- 11.Managing strategic change -- Case studies.
Summary: An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.4012 JOH (Browse shelf(Opens below)) 1 Available 200858
Short Loan TUS: Midlands, Main Library Athlone General Lending 658.4012 JOH (Browse shelf(Opens below)) 1 Available 114996

Previous ed.: 1997.

Includes bibliographical references and index.

Part 1: Introduction -- 1. Corporate strategy: an introduction -- 2.Strategic management in practice -- Part III - Strategic analysis -- 3.Analysising the environment -- 4.Resources, competences and strategic capability -- Stakehold expectations and organisational purposes -- Part III: Strategic choice -- 7.Strategic options: directions and methods of development -- 8.Strategy evaluation and selection -- Part IV: Strategy implementation -- 9.Organisaation structure and design -- 10.Resource allocation and control -- 11.Managing strategic change -- Case studies.

An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.

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