MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03102nam a2200445 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
BDZ0001822024 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
StDuBDS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180923141545.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
990907s2000 njuahb f b 001|0|eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780130156846 (pbk.) : |
| Terms of availability |
No price |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0130156841 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
StDuBDS |
| Language of cataloging |
eng |
| Transcribing agency |
StDuBDS |
| Modifying agency |
StDuBDSZ |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
YQAA |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.13 |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS |
| Source |
ukslc |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJMV7 |
| Source |
thema |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 KOT |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing management / |
| Statement of responsibility, etc. |
Philip Kotler. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Millennium ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Upper Saddle River, N.J. ; |
| -- |
London : |
| Name of publisher, distributor, etc. |
Prentice Hall, |
| Date of publication, distribution, etc. |
c2000. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 v. (various pagings) : |
| Other physical details |
ill. (chiefly col.), facsims. (chiefly col.), col. map ; |
| Dimensions |
26 cm. |
| 440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
The Prentice Hall international series in marketing |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Prentice Hall international editions |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Prentice Hall International series in marketing |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Previous ed.: 1997. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"The millennium edition". |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Previous ed.: 1996. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part 1. Understanding Marketing Management -- Chapter 1.Marketing in the Twenty-First century -- Chapter 2. Building customer satisfaction, value, and retention. Chapter 3.Winning markets; market-oriented strategic planning. Part 2. Analyzing Marketing Opportunities -- Chapter 4.Gathering information and measuring market demand -- Chapter 5.Scanning the marketing environment -- Chapter 6.Analysing consumer markets and buyer behaviour -- Chapter 7.Analysing business markets and buyer behaviour -- Chapter 8.Dealing with the competition -- Chapter 9.Identifying market segments and selecting target markets. Part 3. Developing Marketing Strategies -- Chapter 10.Positioning the market offering through the product life cycle -- Chapter 11.Developing new market offerings -- Chapter 12.Designing global market offerings. Part 4. Making Marketing Decisions -- Chapter 13.Managing product lines and brands -- Chapter 14.designing and managing services -- Chapter 15.Designing pricing strategies and programs. Part 5. Managing and Delivering Marketing Programs -- Chapter 16.Managing marketing channels -- Chapter 17.Managing retailing, wholesaling, and market logistics -- Chapter 18.Managing integrated marketing communications -- Chapter 19.Managing advertising, sales promotion, and public relations -- Chapter 20.Managing the sales force -- Chapter 21.Managing direct and on-line marketing -- Chapter 22.Managing the total marketing effort. |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc. |
This edition of the bestselling marketing management text reflects the recent trends and developments in global marketing. It provides coverage of how the World Wide Web and e-commerce are dramatically altering the marketing landscape. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business and Management. |
| Source of heading or term |
ukslc |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales & marketing management |
| Source of heading or term |
thema |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
170814 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10037238 |
| b |
main |
| c |
- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Operator's initials, OID (RLIN) |
3 |
| Cataloger's initials, CIN (RLIN) |
010831 |
| First Date, FD (RLIN) |
m |
| Local |
a |
| -- |
- |
| -- |
0 |