International marketing strategy : analysis, development and implementation / Isobel Doole and Robin Lowe.

By:

Doole, Isobel

Contributor(s):

Lowe, Robin, 1945-

Material type: Text

TextPublication details: London : Thomson Learning, 2001.Edition: New edDescription: 544p. : ill. ; 25 cmISBN:

9781861527721 (pbk.) :
1861527721 (pbk.) :

Subject(s):

DDC classification:

658.848 DOO

LOC classification:

HF1416 .P49 2001

Summary: This text looks at context, techniques and strategies involved in successful international marketing. It sets out to provide a good balance of the theory and implementation behind international marketing.

Holdings ( 6 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Short Loan	TUS: Midlands, Main Library Athlone General Lending	658.848 DOO (Browse shelf(Opens below))	1	Available	120011
Short Loan	TUS: Midlands, Main Library Athlone General Lending	658.848 DOO (Browse shelf(Opens below))	1	Available	120013
Short Loan	TUS: Midlands, Main Library Athlone General Lending	658.848 DOO (Browse shelf(Opens below))	1	Available	120010
Short Loan	TUS: Midlands, Main Library Athlone General Lending	658.848 DOO (Browse shelf(Opens below))	1	Available	120012
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.848 DOO (Browse shelf(Opens below))	1	Available	120014
Short Loan	TUS: Midlands, Main Library Athlone General Lending	658.848 DOO (Browse shelf(Opens below))	1	Available	120015

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Previous ed.: London: International Thomson Business, 1999.

Includes bibliographical references and index.

This text looks at context, techniques and strategies involved in successful international marketing. It sets out to provide a good balance of the theory and implementation behind international marketing.