Advertising worldwide / Marieke de Mooij.
Material type: TextPublication details: New York ; London : Prentice Hall, 1994.Edition: 2nd edDescription: xxii,570pISBN:- 9780132885980 (pbk) :
- 0132885980 (pbk) :
- 659.1 MOO
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 659.1 MOO (Browse shelf(Opens below)) | 1 | Available | 100391 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 659.1 MOO (Browse shelf(Opens below)) | 1 | Available | 103904 |
Previous ed.: 1991.
Presenting an overview of the environment of international marketing, this text explains the circumstances which make it different from advertising in the home-country. This edition has been updated with current information on the organizational and managerial aspects of advertising.