Principles of marketing / Frances Brassington, Stephen Pettitt.

By:

Brassington, Frances

Contributor(s):

Pettitt, Stephen

Material type: Text

TextPublication details: Harlow : Financial Times Prentice Hall, 2003.Edition: 3rd edDescription: xxiv, 1136 p. : col. ill. ; 27 cmISBN:

9780273657910 (pbk.) :
0273657917(pbk)

Subject(s):

DDC classification:

658.8 BRA

LOC classification:

HF5410

Summary: This well-respected and widely-adopted text has now been fully updated to reflect the continued evolution of the marketing discipline and to retain its topicality and freshness.

Holdings ( 2 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.8 BRA (Browse shelf(Opens below))	1	Available		122887
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.8 BRA (Browse shelf(Opens below))	1	Available		122886

Previous ed.: London: Financial Times Management, 2000.

Includes bibliographical references and index.

This well-respected and widely-adopted text has now been fully updated to reflect the continued evolution of the marketing discipline and to retain its topicality and freshness.