Strategic market management / David A. Aaker.
Material type: TextPublication details: Hoboken, N.J. : Wiley, c2005.Edition: 7th edDescription: xii, 356 p. ; 23 cmISBN:- 9780471659037 (pbk.) :
- 0471484261
- 658.8 AAK
- HF5415.13 .A23 2005
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Previous ed.: 2001.
Text on inside covers.
Includes bibliographical references and index.
Part I INTRODUCTION AND OVERVIEW -- Chapter 1 Business Strategy: The Concept and Trends in Its Management -- Chapter 2 Strategic Market Management: An Overview -- Part II STRATEGIC ANALYSIS -- Chapter 3 External and Customer Analysis -- Chapter 4 Competitor Analysis -- Chapter 5 Market/Submarket Analysis -- Chapter 6 Environmental Analysis and Strategic Uncertainty -- Chapter 7 Internal Analysis; Case Challenges for Part II: The Energy Bar Industry, Competing Against Wal-Mart -- Part III ALTERNATIVE BUSINESS STRATEGIES; Chapter 8 Creating Advantage: Synergy and Vision vs. Opportunism; -- Chapter 9 Strategic Options -- Chapter 10 Strategic Options: Value, Focus & Innovation -- Chapter 11. Global Strategies -- Chapter 12 Strategic Positioning; Case Challenges for Part III: Xerox: The Early Years, Hobart -- Part IV GROWTH STRATEGIES -- Chapter 13 Growth Strategies: Penetration, Product-Market Expansion; Vertical Integration and the Big Idea -- Chapter 14 Diversification -- Chapter 15 Strategies in Declining and Hostile Markets; Case Challenges for Part IV: Dove, Intel; Part V Implementation -- Chapter 16 Organizational Issues; Case Challenge for Part V: Samsung Electronics; Appendix: Planning Forms
Relevant to strategic management courses as well as market management, this textbook synthesises literature in the field of strategy and can be used at both the undergraduate and MBA levels.