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Strategic market management / David A. Aaker.

By: Material type: TextTextPublication details: Hoboken, N.J. : Wiley, c2005.Edition: 7th edDescription: xii, 356 p. ; 23 cmISBN:
  • 9780471659037 (pbk.) :
  • 0471484261
Subject(s): DDC classification:
  • 658.8 AAK
LOC classification:
  • HF5415.13 .A23 2005
Contents:
Part I INTRODUCTION AND OVERVIEW -- Chapter 1 Business Strategy: The Concept and Trends in Its Management -- Chapter 2 Strategic Market Management: An Overview -- Part II STRATEGIC ANALYSIS -- Chapter 3 External and Customer Analysis -- Chapter 4 Competitor Analysis -- Chapter 5 Market/Submarket Analysis -- Chapter 6 Environmental Analysis and Strategic Uncertainty -- Chapter 7 Internal Analysis; Case Challenges for Part II: The Energy Bar Industry, Competing Against Wal-Mart -- Part III ALTERNATIVE BUSINESS STRATEGIES; Chapter 8 Creating Advantage: Synergy and Vision vs. Opportunism; -- Chapter 9 Strategic Options -- Chapter 10 Strategic Options: Value, Focus & Innovation -- Chapter 11. Global Strategies -- Chapter 12 Strategic Positioning; Case Challenges for Part III: Xerox: The Early Years, Hobart -- Part IV GROWTH STRATEGIES -- Chapter 13 Growth Strategies: Penetration, Product-Market Expansion; Vertical Integration and the Big Idea -- Chapter 14 Diversification -- Chapter 15 Strategies in Declining and Hostile Markets; Case Challenges for Part IV: Dove, Intel; Part V Implementation -- Chapter 16 Organizational Issues; Case Challenge for Part V: Samsung Electronics; Appendix: Planning Forms
Summary: Relevant to strategic management courses as well as market management, this textbook synthesises literature in the field of strategy and can be used at both the undergraduate and MBA levels.
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Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8 AAK (Browse shelf(Opens below)) 1 Available 128331
Short Loan TUS: Midlands, Main Library Athlone General Lending 658.8 AAK (Browse shelf(Opens below)) 1 Available 128332
Short Loan TUS: Midlands, Main Library Athlone General Lending 658.8 AAK (Browse shelf(Opens below)) 1 Available 125029
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8 AAK (Browse shelf(Opens below)) 1 Available 123104
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8 AAK (Browse shelf(Opens below)) 1 Checked out 08/12/2020 123103
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8 AAK (Browse shelf(Opens below)) 1 Available 123105
Short Loan TUS: Midlands, Main Library Athlone General Lending 658.8 AAK (Browse shelf(Opens below)) 1 Available 00210562
Short Loan TUS: Midlands, Main Library Athlone General Lending 658.8 AAK (Browse shelf(Opens below)) 1 Available 123106

Previous ed.: 2001.

Text on inside covers.

Includes bibliographical references and index.

Part I INTRODUCTION AND OVERVIEW -- Chapter 1 Business Strategy: The Concept and Trends in Its Management -- Chapter 2 Strategic Market Management: An Overview -- Part II STRATEGIC ANALYSIS -- Chapter 3 External and Customer Analysis -- Chapter 4 Competitor Analysis -- Chapter 5 Market/Submarket Analysis -- Chapter 6 Environmental Analysis and Strategic Uncertainty -- Chapter 7 Internal Analysis; Case Challenges for Part II: The Energy Bar Industry, Competing Against Wal-Mart -- Part III ALTERNATIVE BUSINESS STRATEGIES; Chapter 8 Creating Advantage: Synergy and Vision vs. Opportunism; -- Chapter 9 Strategic Options -- Chapter 10 Strategic Options: Value, Focus & Innovation -- Chapter 11. Global Strategies -- Chapter 12 Strategic Positioning; Case Challenges for Part III: Xerox: The Early Years, Hobart -- Part IV GROWTH STRATEGIES -- Chapter 13 Growth Strategies: Penetration, Product-Market Expansion; Vertical Integration and the Big Idea -- Chapter 14 Diversification -- Chapter 15 Strategies in Declining and Hostile Markets; Case Challenges for Part IV: Dove, Intel; Part V Implementation -- Chapter 16 Organizational Issues; Case Challenge for Part V: Samsung Electronics; Appendix: Planning Forms

Relevant to strategic management courses as well as market management, this textbook synthesises literature in the field of strategy and can be used at both the undergraduate and MBA levels.

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