Exploring corporate strategy / Gerry Johnson, Kevan Scholes.

By:

Johnson, Gerry

Contributor(s):

Scholes, Kevan

Material type: Text

TextPublication details: Harlow : Financial Times Prentice Hall, 2002.Edition: 6th edDescription: xxxvii, 607p. : ill. ; 25 cmISBN:

9780273651178 (pbk.) :
027365117X

Subject(s):

DDC classification:

658.4012 JOH

LOC classification:

HD30.28

Summary: An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.

Holdings ( 3 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.4012 JOH (Browse shelf(Opens below))	1	Available	00210398
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.4012 JOH (Browse shelf(Opens below))	1	Available	121498
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.4012 JOH (Browse shelf(Opens below))	1	Available	121723

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Previous ed.: Harlow: Prentice Hall, 1999.

Includes bibliographical references and index.

An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.