Exploring corporate strategy /
Johnson, Gerry.
Exploring corporate strategy / Gerry Johnson, Kevan Scholes. - 6th ed. - Harlow : Financial Times Prentice Hall, 2002. - xxxvii, 607p. : ill. ; 25 cm.
Previous ed.: Harlow: Prentice Hall, 1999.
Includes bibliographical references and index.
An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.
9780273651178 (pbk.) : �27.99 027365117X �54.95
98045769
Strategic planning.
Business planning.
Business and Management.
Business strategy
HD30.28
658.4012 JOH
Exploring corporate strategy / Gerry Johnson, Kevan Scholes. - 6th ed. - Harlow : Financial Times Prentice Hall, 2002. - xxxvii, 607p. : ill. ; 25 cm.
Previous ed.: Harlow: Prentice Hall, 1999.
Includes bibliographical references and index.
An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.
9780273651178 (pbk.) : �27.99 027365117X �54.95
98045769
Strategic planning.
Business planning.
Business and Management.
Business strategy
HD30.28
658.4012 JOH