Global marketing : a decision-oriented approach / Svend Hollensen.

By:

Hollensen, Svend

Material type: Text

TextPublication details: Harlow : Financial Times Prentice Hall, 2004.Edition: 3rd edDescription: xxxix, 717 p. : col. ill., col. maps ; 27 cmISBN:

9780273678397 (pbk.) :
0273678396(pbk.) :

Subject(s):

DDC classification:

658.84 HOL

LOC classification:

HF1416

Summary: Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field.

Holdings ( 2 )
Title notes ( 4 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.84 HOL (Browse shelf(Opens below))	1	Available		122203
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.84 HOL (Browse shelf(Opens below))	1	Available		122582

Previous ed.: 2001.

Maps on inside cover.

Includes bibliographical references and index.

Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field.