Strategic management : theory and practice / G.A. Cole.
Material type: TextPublication details: London : Thomson Learning, 2003.Edition: 2nd edDescription: vii, 247 p. : ill. ; 25 cmISBN:- 9781844800872 (pbk.) :
- 1844800873
- 658.4012 COL
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Short Loan | TUS: Midlands, Main Library Athlone General Lending | 658.4012 COL (Browse shelf(Opens below)) | 1 | Available | 122780 | ||
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This ed. originally published: London: Continuum, 1997.
Includes index.
Includes index.
The second edition of Gerald Cole's 'Strategic Management' contains numerous new case studies, with coverage including competitive advantage, business plans, and stragegy formulation. A workbook section presents students with a set of assignments.