Strategic management : theory and practice /
Cole, G. A.
Strategic management : theory and practice / G.A. Cole. - 2nd ed. - London : Thomson Learning, 2003. - vii, 247 p. : ill. ; 25 cm.
This ed. originally published: London: Continuum, 1997. Includes index.
Includes index.
The second edition of Gerald Cole's 'Strategic Management' contains numerous new case studies, with coverage including competitive advantage, business plans, and stragegy formulation. A workbook section presents students with a set of assignments.
9781844800872 (pbk.) : No price 1844800873
Strategic planning.
Srategic planning.
Business planning.
Business and Management.
Management & management techniques
Business strategy
658.4012 COL
Strategic management : theory and practice / G.A. Cole. - 2nd ed. - London : Thomson Learning, 2003. - vii, 247 p. : ill. ; 25 cm.
This ed. originally published: London: Continuum, 1997. Includes index.
Includes index.
The second edition of Gerald Cole's 'Strategic Management' contains numerous new case studies, with coverage including competitive advantage, business plans, and stragegy formulation. A workbook section presents students with a set of assignments.
9781844800872 (pbk.) : No price 1844800873
Strategic planning.
Srategic planning.
Business planning.
Business and Management.
Management & management techniques
Business strategy
658.4012 COL