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Competitive strategy : techniques for analyzing industries and competitors / Michael E. Porter.

By: Material type: TextTextPublication details: New York ; London : Free, 1998.Edition: [New ed.]Description: xxviii, 396p. : ill. ; 25 cmISBN:
  • 9780684841489 (hbk.) :
  • 0684005778 (set)
Subject(s): DDC classification:
  • 658 POR
Summary: In this pathbreaking book, Michael E. Porter unravels the rules that govern competition and turns them into powerful analytical tools to help management interpret market signals and forecast the direction of industry development.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658 POR (Browse shelf(Opens below)) 1 Available 122190
Long Loan TUS: Midlands, Main Library Athlone General Lending 658 POR (Browse shelf(Opens below)) 1 Available 122191
Long Loan TUS: Midlands, Main Library Athlone General Lending 658 POR (Browse shelf(Opens below)) 1 Available 122192
Short Loan TUS: Midlands, Main Library Athlone General Lending 658 POR (Browse shelf(Opens below)) 1 Available 120029
Short Loan TUS: Midlands, Main Library Athlone General Lending 658 POR (Browse shelf(Opens below)) 1 Available 120030

Previous ed.: 1980.

Includes bibliographical references (p. 383-387) and index.

In this pathbreaking book, Michael E. Porter unravels the rules that govern competition and turns them into powerful analytical tools to help management interpret market signals and forecast the direction of industry development.

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