Competitive strategy : techniques for analyzing industries and competitors /
Porter, Michael E.
Competitive strategy : techniques for analyzing industries and competitors / Michael E. Porter. - [New ed.]. - New York ; London : Free, 1998. - xxviii, 396p. : ill. ; 25 cm.
Previous ed.: 1980.
Includes bibliographical references (p. 383-387) and index.
In this pathbreaking book, Michael E. Porter unravels the rules that govern competition and turns them into powerful analytical tools to help management interpret market signals and forecast the direction of industry development.
9780684841489 (hbk.) : £27.95 0684005778 (set)
98009580
Industrial management.
Strategic planning.
Competition.
Business and Management.
Business strategy
Business competition
658 POR
Competitive strategy : techniques for analyzing industries and competitors / Michael E. Porter. - [New ed.]. - New York ; London : Free, 1998. - xxviii, 396p. : ill. ; 25 cm.
Previous ed.: 1980.
Includes bibliographical references (p. 383-387) and index.
In this pathbreaking book, Michael E. Porter unravels the rules that govern competition and turns them into powerful analytical tools to help management interpret market signals and forecast the direction of industry development.
9780684841489 (hbk.) : £27.95 0684005778 (set)
98009580
Industrial management.
Strategic planning.
Competition.
Business and Management.
Business strategy
Business competition
658 POR