Internet marketing : strategy, implementation and practice / David Chaffey ... [et al.].

Contributor(s):

Chaffey, Dave, 1963-

Material type: Text

TextPublication details: Harlow : Financial Times Prentice Hall, 2000.Description: xix, 508p. : ill. ; 25 cmISBN:

9780273643098 (pbk.) :
0273643096

Subject(s):

DDC classification:

658.84 CHA

LOC classification:

HF5415.1265

Summary: This guide explains how organisations can use the Internet to support their marketing activities. Building on traditional marketing theory together with emerging academic literature, it details an approach to applying the Internet for marketing.

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.84 CHA (Browse shelf(Opens below))	1	Available		201274

Includes bibliographical references and index.

This guide explains how organisations can use the Internet to support their marketing activities. Building on traditional marketing theory together with emerging academic literature, it details an approach to applying the Internet for marketing.