A framework for marketing management / Philip Kotler.

By:

Kotler, Philip

Contributor(s):

Kotler, Philip. Marketing management

Material type: Text

TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2001.Description: xv, 352p. : ill. ; 24 cmISBN:

9780130185259 (pbk.) :
0130185256

Subject(s):

DDC classification:

658.8 KOT
658.8 21

LOC classification:

HF5415.13 .K636 2001

Summary: The Internet is changing the way that consumers buy, and the way that companies buy from each other. This text represents a guide to these news ways of buying and selling, showing how marketers can make the most of the new technology.

Holdings ( 2 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.8 KOT (Browse shelf(Opens below))	1	Available		121499
Short Loan	TUS: Midlands, Main Library Athlone General Lending	658.8 KOT (Browse shelf(Opens below))	1	Available		118353

"'A framework for marketing management' is a condensed version of 'Marketing management'"--Preface.

Includes bibliographical references and index.

The Internet is changing the way that consumers buy, and the way that companies buy from each other. This text represents a guide to these news ways of buying and selling, showing how marketers can make the most of the new technology.