Principles of strategic marketing.
Material type: TextPublication details: Tudor, 1990.Description: [224]pISBN:- 9781872807058 (pbk) :
- 1872807054 (pbk) :
- 658.8 BOO
- HF5415
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 BOO (Browse shelf(Opens below)) | 1 | Available | 00210827 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 BOO (Browse shelf(Opens below)) | 1 | Available | 026274 |
Includes bibliographical references and index.
1.Introduction to the marketing concept -- 2.Market segmentation: target marketing -- 3.Market research -- 4.Communicating with the customer - principles -- 5.Communications method -- 6.Advertising, promotion and personal selling-- 7.Pricing -- 8.The product life cycle -- 9.Launching new products, product deletion -- 10.Franchising -- 11.Marketing planning -- 12.International marketing -- 13.The Single European Market -- 14.Sources of information and help.