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Principles of strategic marketing.

By: Material type: TextTextPublication details: Tudor, 1990.Description: [224]pISBN:
  • 9781872807058 (pbk) :
  • 1872807054 (pbk) :
Subject(s): DDC classification:
  • 658.8 BOO
LOC classification:
  • HF5415
Contents:
1.Introduction to the marketing concept -- 2.Market segmentation: target marketing -- 3.Market research -- 4.Communicating with the customer - principles -- 5.Communications method -- 6.Advertising, promotion and personal selling-- 7.Pricing -- 8.The product life cycle -- 9.Launching new products, product deletion -- 10.Franchising -- 11.Marketing planning -- 12.International marketing -- 13.The Single European Market -- 14.Sources of information and help.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8 BOO (Browse shelf(Opens below)) 1 Available 00210827
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8 BOO (Browse shelf(Opens below)) 1 Available 026274

Includes bibliographical references and index.

1.Introduction to the marketing concept -- 2.Market segmentation: target marketing -- 3.Market research -- 4.Communicating with the customer - principles -- 5.Communications method -- 6.Advertising, promotion and personal selling-- 7.Pricing -- 8.The product life cycle -- 9.Launching new products, product deletion -- 10.Franchising -- 11.Marketing planning -- 12.International marketing -- 13.The Single European Market -- 14.Sources of information and help.

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