Exploring direct marketing / Lisa O'Malley, Maurice Patterson, Martin Evans.

By:

O'Malley, Lisa

Contributor(s):

Material type: Text

TextPublication details: London : International Thomson Business, 1998.Edition: 1st edDescription: 25 cmISBN:

9781861524027 (pbk.) :
1861524021

Subject(s):

DDC classification:

658.84 OMA

Summary: Exploring Direct Marketing is the first real UK/European text on direct marketing. It takes the student through the origins of direct and database marketing, various aspects of DM, privacy legislation and the role of DM in the Marketing Mix.

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.84 OMA (Browse shelf(Opens below))	1	Available		115521

Browsing TUS: Midlands, Main Library shelves, Shelving location: Athlone General Lending Close shelf browser (Hides shelf browser)

Previous	No cover image available	No cover image available	No cover image available			No cover image available		Next
Previous	658.84 MCW $aints and $pinners: top marketers analyse their prospects in the new Ireland/	658.84 MCW $aints and $pinners: top marketers analyse their prospects in the new Ireland/	658.84 MCW $aints and $pinners: top marketers analyse their prospects in the new Ireland/	658.84 OMA Exploring direct marketing /	658.84 ONK International marketing: analysis and strategy /	658.84 PAW Research on international service marketing : a state of the art /	658.84 STE Marketing channels /	Next

Includes bibliographical references and indexes.

Exploring Direct Marketing is the first real UK/European text on direct marketing. It takes the student through the origins of direct and database marketing, various aspects of DM, privacy legislation and the role of DM in the Marketing Mix.