Adding value to marketing : the role of marketing in today's profit-driven organization / David P. Doyle.

By:

Doyle, David, 1952-

Material type: Text

TextPublication details: London : Kogan Page, 1998.Description: vii, 200p. ; 24 cmISBN:

9780749421755 (pbk.) :
0749421754

Other title:

Role of marketing in today's profit-driven organization

Subject(s):

DDC classification:

658.8 DOY

LOC classification:

HF5415 .D6 1998

Summary: Suggesting that the marketing function requires a more focused and cost-effective orientation, Doyle describes techniques that will help marketing managers and financial controllers manage their resources more effectively.

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.8 DOY (Browse shelf(Opens below))	1	Available		117596

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Includes bibliographical references and index.

Suggesting that the marketing function requires a more focused and cost-effective orientation, Doyle describes techniques that will help marketing managers and financial controllers manage their resources more effectively.