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The essentials of public relations. Sam Black.

By: Material type: TextTextPublication details: London : Kogan Page, 1993.Description: 192pISBN:
  • 9780749410834 (pbk) :
  • 0749410833
Subject(s): DDC classification:
  • 659.2 BLA
Summary: Illustrated throughout with case studies and examples, this study explores the theory, techniques and skills that combine to result in professional and successful public relations practices.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 659.2 BLA (Browse shelf(Opens below)) 1 Available 107670

Includes bibliographical references (p. [187]) and index.

Illustrated throughout with case studies and examples, this study explores the theory, techniques and skills that combine to result in professional and successful public relations practices.

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