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Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, Seyhmus Baloglu ; contributions by Cristian Morosan.
Material type:
TextPublisher: Harlow : Pearson Education Limited, [2022]Copyright date: 2022Edition: Eighth editon, global editionDescription: 686 pages : colour illustrations ; 28 cmContent type: - 9781292363516
- 1292363517
- 647.940688 KOT 23
Contents:
Defining hospitality and tourism marketing and the marketing process -- Understanding the marketplace and customer value -- Designing customer value-driven strategy and mix -- Managing hospitality and tourism marketing.
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 647.940688 KOT (Browse shelf(Opens below)) | Available | 226045 |
With bibliographical references, glossary and index.
Defining hospitality and tourism marketing and the marketing process -- Understanding the marketplace and customer value -- Designing customer value-driven strategy and mix -- Managing hospitality and tourism marketing.