Marketing communications : a European perspective / Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh.
Material type: TextPublisher: Harlow, England : Pearson, 2021Edition: 7th editionDescription: xiv, 566 pages illustrations (colour) ; 27 cmContent type:- 9781292327891
- 658.802 PEL
Item type | Current library | Call number | Status | Date due | Barcode | |
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Two Hour Loan | TUS: Midlands, Main Library Athlone General Lending | 658.802 PEL (Browse shelf(Opens below)) | Available | 224988 |
Browsing TUS: Midlands, Main Library shelves, Shelving location: Athlone General Lending Close shelf browser (Hides shelf browser)
658.802 PAY The essence of services marketing / | 658.802 PAY The essence of services marketing / | 658.802 PAY The essence of services marketing / | 658.802 PEL Marketing communications : a European perspective / | 658.802 REE Marketing planning and strategy / | 658.802 REE Marketing planning and strategy / | 658.802 SMI Marketing communications : an integrated approach. |
Previous edition: 2017.
Includes bibliographical references and index.
1.Integrated communications 2.Branding 3.How marketing communications work 4.Marketing communications planning 5.Advertising 6.Media planning 7.Brand activation 8.Direct marketing 9.Public relations 10.Sponsorship 11.Exhibitions and trade fairs 12.Measuring campaign effectiveness 13.Ethical issues in marketing communication