Advanced business communication / John M. Penrose, Robert W. Rasberry, Robert J. Myers.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9780534917654
- 0534917658
- 651.7 PEN
- HF5718 .P43 1989
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Long Loan | TUS: Midlands, Main Library Athlone General Lending | 651.7 PEN (Browse shelf(Opens below)) | 1 | Available | 021780 |
Browsing TUS: Midlands, Main Library shelves, Shelving location: Athlone General Lending Close shelf browser (Hides shelf browser)
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651.7 LIT Communicating at work / | 651.7 MUR Effective business communications / | 651.7 PAN Communication skills / | 651.7 PEN Advanced business communication / | 651.7 RIT Effective business communication / | 651.7 SCO The skills of communicating / | 651.7 SIL Success in communication / |
Includes bibliographies and index.
Part 1.Introduction to advanced business communication -- 2.Information and persuasion -- 3.Advanced visual support -- Part 2.Written communication -- 4.The process of advanced writing -- 5.Writing direct messages -- 6.Indirect messages -- 7.Writing situational messages -- 8.The planning and writing of persuasive proposals -- 9.Report writing: formal documents -- Part 3.Oral communication -- 10.The business presentation -- 11.Meeting management -- 12.Media interviews -- Part 4.Reporting case analyses -- 13.Analyzing a case and writing a case report -- 14.Discussing and presenting a case study -- Part 5.Job search strategies -- 15.Reþsumeþs and employment letters -- 16.The job interview.