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Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan.

By: Material type: TextTextPublisher: London: Kogan Page, 2017Copyright date: ©2017Edition: Fourth editionDescription: xxxv, 424 pages : illustrations ; 24 cmContent type:
Media type:
Carrier type:
ISBN:
  • 9780749478438 (paperback)
Subject(s): DDC classification:
  • 658.872 RYA
Contents:
1.Digital marketing … the origin of ... 2.Have a plan and stick to it … strategy! 3.Crouch, touch, pause … engage ... 4.Search: being found online 5.Understanding social media 6.Understanding e-mail marketing 7.Understanding mobile marketing 8.Content marketing and native advertising 9.Understanding programmatic 10.All about video 11.Understanding online PR 12.Understanding performance marketing 13.Understanding the IoT 14.Optimizing the customer and user experience 15.The future of digital marketing
Summary: Marketing expert Damian Ryan looks at the world of digital marketing: how it got started, how it got to where it is today and where the thought leaders in the industry believe it is headed in the future. This new edition demonstrates in a practical and comprehensive way how to harness the power of digital media and use it to achieve the utmost success in business. It has also been thoroughly revised with more information, fresh examples and case studies, and new chapters on native advertising, video marketing, and the Internet of Things.Ryan deals with key topics in detail, including: search marketing, social media, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. He will help readers to: - choose online marketing channels to get their products and services to market - understand the origins of digital marketing and the trends that are shaping its future - achieve a competitive edge-- Provided by publisher.
Holdings
Item type Current library Call number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.872 RYA (Browse shelf(Opens below)) Available 224536
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.872 RYA (Browse shelf(Opens below)) Checked out 18/11/2022 224535
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.872 RYA (Browse shelf(Opens below)) Available 224534

Revised edition of the author's Understanding digital marketing, [2014]

Includes bibliographical references and index.

1.Digital marketing … the origin of ... 2.Have a plan and stick to it … strategy! 3.Crouch, touch, pause … engage ... 4.Search: being found online 5.Understanding social media 6.Understanding e-mail marketing 7.Understanding mobile marketing 8.Content marketing and native advertising 9.Understanding programmatic 10.All about video 11.Understanding online PR 12.Understanding performance marketing 13.Understanding the IoT 14.Optimizing the customer and user experience 15.The future of digital marketing

Marketing expert Damian Ryan looks at the world of digital marketing: how it got started, how it got to where it is today and where the thought leaders in the industry believe it is headed in the future. This new edition demonstrates in a practical and comprehensive way how to harness the power of digital media and use it to achieve the utmost success in business. It has also been thoroughly revised with more information, fresh examples and case studies, and new chapters on native advertising, video marketing, and the Internet of Things.Ryan deals with key topics in detail, including: search marketing, social media, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. He will help readers to: - choose online marketing channels to get their products and services to market - understand the origins of digital marketing and the trends that are shaping its future - achieve a competitive edge-- Provided by publisher.

CIT Module MRKT 8008 - Core reading.

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