Understanding digital marketing : marketing strategies for engaging the digital generation /
Ryan, Damian,
Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan. - Fourth edition. - xxxv, 424 pages : illustrations ; 24 cm
Revised edition of the author's Understanding digital marketing, [2014]
Includes bibliographical references and index.
1.Digital marketing … the origin of ... 2.Have a plan and stick to it … strategy! 3.Crouch, touch, pause … engage ... 4.Search: being found online 5.Understanding social media 6.Understanding e-mail marketing 7.Understanding mobile marketing 8.Content marketing and native advertising 9.Understanding programmatic 10.All about video 11.Understanding online PR 12.Understanding performance marketing 13.Understanding the IoT 14.Optimizing the customer and user experience 15.The future of digital marketing
Marketing expert Damian Ryan looks at the world of digital marketing: how it got started, how it got to where it is today and where the thought leaders in the industry believe it is headed in the future. This new edition demonstrates in a practical and comprehensive way how to harness the power of digital media and use it to achieve the utmost success in business. It has also been thoroughly revised with more information, fresh examples and case studies, and new chapters on native advertising, video marketing, and the Internet of Things.Ryan deals with key topics in detail, including: search marketing, social media, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. He will help readers to: - choose online marketing channels to get their products and services to market - understand the origins of digital marketing and the trends that are shaping its future - achieve a competitive edge--
9780749478438 (paperback)
2016037268
Internet marketing.
Social media
Strategic planning
658.872 RYA
Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan. - Fourth edition. - xxxv, 424 pages : illustrations ; 24 cm
Revised edition of the author's Understanding digital marketing, [2014]
Includes bibliographical references and index.
1.Digital marketing … the origin of ... 2.Have a plan and stick to it … strategy! 3.Crouch, touch, pause … engage ... 4.Search: being found online 5.Understanding social media 6.Understanding e-mail marketing 7.Understanding mobile marketing 8.Content marketing and native advertising 9.Understanding programmatic 10.All about video 11.Understanding online PR 12.Understanding performance marketing 13.Understanding the IoT 14.Optimizing the customer and user experience 15.The future of digital marketing
Marketing expert Damian Ryan looks at the world of digital marketing: how it got started, how it got to where it is today and where the thought leaders in the industry believe it is headed in the future. This new edition demonstrates in a practical and comprehensive way how to harness the power of digital media and use it to achieve the utmost success in business. It has also been thoroughly revised with more information, fresh examples and case studies, and new chapters on native advertising, video marketing, and the Internet of Things.Ryan deals with key topics in detail, including: search marketing, social media, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. He will help readers to: - choose online marketing channels to get their products and services to market - understand the origins of digital marketing and the trends that are shaping its future - achieve a competitive edge--
9780749478438 (paperback)
2016037268
Internet marketing.
Social media
Strategic planning
658.872 RYA