Menu design : merchandising and marketing / Albin G. Seaberg.
Material type:
TextPublication details: New York : Van Nostrand Reinhold, c1991.Edition: 4th edDescription: viii, 212 p. : ill. ; 28 cmISBN: - 9780442319588
- 0442319584
- 642.5 SEA
- TX911.3.M45 S4 1991
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 642.5 SEA (Browse shelf(Opens below)) | 1 | Available | 107508 | ||
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 642.5 SEA (Browse shelf(Opens below)) | 1 | Available | 110491 |
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| 642.5 PAU Classical cooking the modern way : methods and techniques. | 642.5 PAU Classical cooking the modern way : methods and techniques. | 642.5 SEA Menu design : merchandising and marketing / | 642.5 SEA Menu design : merchandising and marketing / | 642.5 SEA Menu design, merchandising and marketing / | 642.5028 WIL The complete book of cooking equipment / | 642.5028 WIL The complete book of cooking equipment / |
Includes index.
Producing a menu -- Type and paper for a better menu -- Menu copy -- The menu cover -- Menu strategy -- Menu demographics -- Menu economics -- Appetizers and desserts -- Soups, salads, sandwiches, and side orders -- Meats and poultry -- Seafood -- The multiple-operation menu -- Specialty menus -- Restaurant variety equals menu variety -- The breakfast menu -- The hospital/health care menu -- The ethnic menu -- The health and fitness menu -- Making the menu do more -- The drink list -- The wine list -- Creative menus -- Two decades of menu change and continuity -- The most common menu mistakes.