Marketing in the hospitality industry / Ronald A. Nykiel.
Material type: TextPublication details: New York : Van Nostrand Reinhold, c1989.Edition: 2nd edDescription: xiii, 305 p. : ill. ; 25 cmISBN:- 9780442266974
- 0442266979
- 647.940688 NYK
- TX911.3.M3 N94 1989
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 647.940688 NYK (Browse shelf(Opens below)) | 1 | Checked out | 02/10/2020 | 219394 |
Includes index.
Bibliography: p. [273]-274.
Understanding the hospitality industry -- Segmentation and the industry -- Positioning in line with consumer preferences -- The channels of distribution -- Marketing in perspective -- Your product or service in perspective: marketing strategy grid concept -- Applying key marketing methodologies: sales -- Applying key marketing methodologies: advertising -- Applying key marketing methodologies: public relations -- Applying key marketing methodologies: promotions -- Applying key marketing methodologies: from collateral materials to VIP clubs -- Applying key marketing methodologies: packaging -- Applying key marketing methodologies: understanding rates -- Applying key marketing methodologies: pricing strategies -- The total corporate/multi-unit marketing plan -- The total hotel/unit marketing plan -- Marketing, operations, and research -- Practical steps to maximize marketing -- Travel purchasing systems: automation and beyond -- From seed to Sequoia: corporate strategy within the hospitality industry.