gogo
Amazon cover image
Image from Amazon.com

Marketing in the hospitality industry / Ronald A. Nykiel.

By: Material type: TextTextPublication details: New York : Van Nostrand Reinhold, c1989.Edition: 2nd edDescription: xiii, 305 p. : ill. ; 25 cmISBN:
  • 9780442266974
  • 0442266979
Subject(s): DDC classification:
  • 647.940688 NYK
LOC classification:
  • TX911.3.M3 N94 1989
Contents:
Understanding the hospitality industry -- Segmentation and the industry -- Positioning in line with consumer preferences -- The channels of distribution -- Marketing in perspective -- Your product or service in perspective: marketing strategy grid concept -- Applying key marketing methodologies: sales -- Applying key marketing methodologies: advertising -- Applying key marketing methodologies: public relations -- Applying key marketing methodologies: promotions -- Applying key marketing methodologies: from collateral materials to VIP clubs -- Applying key marketing methodologies: packaging -- Applying key marketing methodologies: understanding rates -- Applying key marketing methodologies: pricing strategies -- The total corporate/multi-unit marketing plan -- The total hotel/unit marketing plan -- Marketing, operations, and research -- Practical steps to maximize marketing -- Travel purchasing systems: automation and beyond -- From seed to Sequoia: corporate strategy within the hospitality industry.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 647.940688 NYK (Browse shelf(Opens below)) 1 Checked out 02/10/2020 219394

Includes index.

Bibliography: p. [273]-274.

Understanding the hospitality industry -- Segmentation and the industry -- Positioning in line with consumer preferences -- The channels of distribution -- Marketing in perspective -- Your product or service in perspective: marketing strategy grid concept -- Applying key marketing methodologies: sales -- Applying key marketing methodologies: advertising -- Applying key marketing methodologies: public relations -- Applying key marketing methodologies: promotions -- Applying key marketing methodologies: from collateral materials to VIP clubs -- Applying key marketing methodologies: packaging -- Applying key marketing methodologies: understanding rates -- Applying key marketing methodologies: pricing strategies -- The total corporate/multi-unit marketing plan -- The total hotel/unit marketing plan -- Marketing, operations, and research -- Practical steps to maximize marketing -- Travel purchasing systems: automation and beyond -- From seed to Sequoia: corporate strategy within the hospitality industry.

Powered by Koha