The entrepreneur's guide to marketing [electronic resource] / Robert F. Everett.
Material type: TextSeries: Entrepreneur's guide (Westport, Conn.)Publication details: Westport, Conn. : Praeger, 2009.Description: xvi, 179 p. : illSubject(s): Genre/Form: DDC classification:- 658.8 22
- HF5415.13 .E896 2009
Item type | Current library | Call number | Status | Date due | Barcode | |
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Ebook | TUS: Midlands, Main Library Athlone Online | eBook (Browse shelf(Opens below)) | Available |
Includes bibliographical references and index.
Marketing demystified -- Marketing applied : a strategic overview of marketing -- What do I want? -- Your market and what it needs -- Your operational environment -- Assessing your own capabilities -- Identifying and evaluating your competitors -- Positioning your product or service -- Pricing your products and services -- Deciding on your marketing strategy -- Developing and delivering your message -- Getting your message out there -- Selling effectively and ethically -- Standing by your word -- Calling in the pros -- Conclusion.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.