Health services marketing : a practitioner's guide / R.K. Thomas.
Material type: TextPublication details: New York ; London : Springer, 2008.Description: 200 p. : ill. ; 24 cmISBN:- 9780387736044 (pbk.) :
- 0387736042 (pbk.) :
- 0387736042
- 362.10688 THO
- 362.10688 22
- RA410.56
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone Nursing Collection | 362.10688 THO (Browse shelf(Opens below)) | 1 | Available | 217467 |
Browsing TUS: Midlands, Main Library shelves, Shelving location: Athlone Nursing Collection Close shelf browser (Hides shelf browser)
362.10688 FOR Cases in health care marketing / | 362.10688 FOR Cases in health care marketing / | 362.10688 FOR Health care marketing : tools and techniques / | 362.10688 THO Health services marketing : a practitioner's guide / | 362.10688 THO Marketing health services / | 362.10688 THO Marketing health services / | 362.1072 BOW Research methods in health : investigating health and health services / |
Introduction to Healthcare Marketing.- 2. The Basics of Marketing.- 3. The Marketing Process.- 4. Marketing Research.- 5. Marketing Planning.- 6. Healthcare Products and Customers.- 7. Paying the Marketing Freight.- 8. Market Positioning and Strategy Development.- 9. Choosing Among Promotional Options.- 10. Social Marketing.- 11. The New Healthcare Marketing.- 12. Measuring the Effectiveness of Marketing.- 13. Becoming a Healthcare Marketing Hero.
'Health Services Marketing' covers broad topics appropriate for any healthcare organization and provides enough specifics to tailor marketing activities to the needs of particular practitioners.