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Health services marketing : a practitioner's guide / R.K. Thomas.

By: Material type: TextTextPublication details: New York ; London : Springer, 2008.Description: 200 p. : ill. ; 24 cmISBN:
  • 9780387736044 (pbk.) :
  • 0387736042 (pbk.) :
  • 0387736042
Subject(s): DDC classification:
  • 362.10688 THO
  • 362.10688 22
LOC classification:
  • RA410.56
Contents:
Introduction to Healthcare Marketing.- 2. The Basics of Marketing.- 3. The Marketing Process.- 4. Marketing Research.- 5. Marketing Planning.- 6. Healthcare Products and Customers.- 7. Paying the Marketing Freight.- 8. Market Positioning and Strategy Development.- 9. Choosing Among Promotional Options.- 10. Social Marketing.- 11. The New Healthcare Marketing.- 12. Measuring the Effectiveness of Marketing.- 13. Becoming a Healthcare Marketing Hero.
Summary: 'Health Services Marketing' covers broad topics appropriate for any healthcare organization and provides enough specifics to tailor marketing activities to the needs of particular practitioners.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone Nursing Collection 362.10688 THO (Browse shelf(Opens below)) 1 Available 217467

Introduction to Healthcare Marketing.- 2. The Basics of Marketing.- 3. The Marketing Process.- 4. Marketing Research.- 5. Marketing Planning.- 6. Healthcare Products and Customers.- 7. Paying the Marketing Freight.- 8. Market Positioning and Strategy Development.- 9. Choosing Among Promotional Options.- 10. Social Marketing.- 11. The New Healthcare Marketing.- 12. Measuring the Effectiveness of Marketing.- 13. Becoming a Healthcare Marketing Hero.

'Health Services Marketing' covers broad topics appropriate for any healthcare organization and provides enough specifics to tailor marketing activities to the needs of particular practitioners.

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