The marketing casebook : cases and concepts / Sally Dibb and Lyndon Simkin.

By:

Dibb, Sally, 1963-

Contributor(s):

Material type: Text

TextPublication details: London : Routledge, 1994.Description: xi,270pISBN:

9780415089500 (pbk) :
0415089506

Subject(s):

DDC classification:

658.8 DIB

Summary: A major text offering a new approach to marketing casebooks. It leads the reader through a range of marketing strategies and techniques, moving from introductory concepts to specialized applications.

Holdings ( 5 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Vol info	Status	Barcode
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.8 DIB (Browse shelf(Opens below))		Available	106914
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.8 DIB (Browse shelf(Opens below))	31.00	Available	101455
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.8 DIB (Browse shelf(Opens below))	31.00	Available	101456
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.8 DIB (Browse shelf(Opens below))	31.00	Available	106912
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.8 DIB (Browse shelf(Opens below))	31.00	Available	106913

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Bibliography: p261-263. - Includes index.

A major text offering a new approach to marketing casebooks. It leads the reader through a range of marketing strategies and techniques, moving from introductory concepts to specialized applications.