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Step-by-step competitive strategy / Dave Francis.

By: Material type: TextTextSeries: Self-development for managersPublication details: London : Routledge, 1994.Description: x,183p. : ill. ; 21cmISBN:
  • 9780415086981 (pbk) :
  • 0415086981
Subject(s): DDC classification:
  • 658.4012 FRA
Summary: By leading the reader through a series of steps, Francis explains the various techniques involved in strategic planning, in such areas as competitor analysis, industry trends, market segmentation, mission and system choices.

Includes bibliographical references and index.

By leading the reader through a series of steps, Francis explains the various techniques involved in strategic planning, in such areas as competitor analysis, industry trends, market segmentation, mission and system choices.

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