Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill.
Material type: TextPublication details: Harlow : Financial Times Prentice Hall, 2009.Edition: 5th edDescription: 672 p. ; 27 cmISBN:- 9780273716860 (pbk.) :
- 9780273716860 (pbk. : alk. paper)
- 658.0072 SAU
- HD30.4 .S28 2009
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.0072 SAU (Browse shelf(Opens below)) | 1 | Available | 218950 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.0072 SAU (Browse shelf(Opens below)) | 1 | Available | 218949 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.0072 SAU (Browse shelf(Opens below)) | 1 | Available | 216012 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.0072 SAU (Browse shelf(Opens below)) | 1 | Available | 216013 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.0072 SAU (Browse shelf(Opens below)) | 1 | Available | 215015 |
Previous ed.: 2006.
Includes bibliographical references and index.
The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.
Using real-life case studies and written with a student-centred approach, this 5th edition provides students with the necessary knowledge and skills to enable them to undertake a piece of business research making the best use of IT where appropriate.