Research methods for business students /
Saunders, Mark, 1959-
Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill. - 5th ed. - Harlow : Financial Times Prentice Hall, 2009. - 672 p. ; 27 cm.
Previous ed.: 2006.
Includes bibliographical references and index.
The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.
Using real-life case studies and written with a student-centred approach, this 5th edition provides students with the necessary knowledge and skills to enable them to undertake a piece of business research making the best use of IT where appropriate.
9780273716860 (pbk.) : £42.99 9780273716860 (pbk. : alk. paper)
2008054877
Business--Research
Business--Research--Data processing
Business and Management.
Management & management techniques
Research methods: general
Business & Management
HD30.4 / .S28 2009
658.0072 SAU
Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill. - 5th ed. - Harlow : Financial Times Prentice Hall, 2009. - 672 p. ; 27 cm.
Previous ed.: 2006.
Includes bibliographical references and index.
The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.
Using real-life case studies and written with a student-centred approach, this 5th edition provides students with the necessary knowledge and skills to enable them to undertake a piece of business research making the best use of IT where appropriate.
9780273716860 (pbk.) : £42.99 9780273716860 (pbk. : alk. paper)
2008054877
Business--Research
Business--Research--Data processing
Business and Management.
Management & management techniques
Research methods: general
Business & Management
HD30.4 / .S28 2009
658.0072 SAU