An introduction to revenue management for the hospitality industry : principles and practices for the real world / Kimberly A. Tranter, Trevor Stuart-Hill, Juston Parker.
Material type:
TextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009.Description: xvi, 335 p. : ill. ; 24 cmISBN: - 9780131885899 (alk. paper)
- 9780131885899 (Paper)
- 647.94068 TRA
- TX911.3.M27 T737 2009
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 647.94068 TRA (Browse shelf(Opens below)) | 1 | Available | 00213968 | ||
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 647.94068 TRA (Browse shelf(Opens below)) | 1 | Available | 00213967 |
Includes bibliographical references and index.
1.An introduction -- 2.A history -- 3.Customer knowledge and consumer behavior -- 4.Market segmentation and selectio n-- 5.Internal assessment and competitive analysis -- 6.Economic principles and demand forecasting -- 7.Reservations and channels of distribution - 8.Dynamic value-based pricing -- 9.Channel and inventory management -- 10.The revenue management team -- 11.Strategic management and following the RevMAP -- 12.Tools, tactics and resources -- 13.Legal and ethical issues and potential bumps in the road -- 14.Crystal ball -- 15.Applications in lodging and food and beverage -- 16.Applications in sports, entertainment, and event management -- 17.Applications in cruise, spa, and luxury RV resorts -- 18.Applications in golf, gaming, and theme parks.