Global business today.
Material type: TextPublication details: New York : McGraw-Hill Irwin, c2011.Edition: 7th ed., Global ed. / Charles W.L. Hill, William Hernández-RequejoDescription: 648 p. : col. ill., col. maps, col. ports. ; 26 cmISBN:- 9780071220842 (pbk.) :
- 9780071220842 (Paper)
- 658.049 HIL
- HD62.4
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.049 HIL (Browse shelf(Opens below)) | 1 | Available | 215028 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.049 HIL (Browse shelf(Opens below)) | 1 | Available | 215029 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.049 HIL (Browse shelf(Opens below)) | 1 | Available | 215359 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.049 HIL (Browse shelf(Opens below)) | 1 | Available | 215358 |
Previous ed.: Boston, Mass.: McGraw-Hill Irwin, 2009.
Includes bibliographical references and index.
Part one. Introduction and overview -- 1.Globalization -- Part two.Country differences -- 2.National differences in political economy -- 3.Differences in culture -- 4.Ethics in international business -- Part three.Cross-border trade and investment -- 5.International trade theory -- 6.The political economy of international trade -- 7.Foreign director investment -- 8.Regional economic integration -- Part four.Global money system -- 9.The foreign exchange market -- 10.The international monetary system -- Part five. Competing in a global marketplace -- 11.The strategy of international business -- 12.Entering foreign markets -- 13.Exporting, importing, and countertrade -- 14.Global production, outsourcing and logistics -- 15.Global marketing and R&D -- 16.Global human resource management.
This has become an established text in the international business market for its excellent but concise coverage of the key global issues including the cultural context for global business, cross-border trade and investment, the global monetary system and competition in the global environment.