The marketing plan.
Material type:
TextPublication details: Kogan Page, 1990.Description: 217pISBN: - 9781850919872 :
- 1850919879
- 658.802 WES
- HF5415.13
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.802 WES (Browse shelf(Opens below)) | 1 | Available | 00210842 |
Browsing TUS: Midlands, Main Library shelves, Shelving location: Athlone General Lending Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| 658.802 WEI Readings in strategic marketing / | 658.802 WEI Readings in strategic marketing / | 658.802 WEI Readings in strategic marketing / | 658.802 WES The marketing plan. | 658.802 WES Strategic marketing : creating competitive advantage / | 658.802 WIL Strategic marketing management : planning, implementation, and control / | 658.802 WOO Services marketing / |
Includes bibliographical references and index.
1.What is a marketing plan and why do you need one? -- 2.The structure of the plan -- 3.The groundwork -- market intelligence -- 4.Historical data - collection and analysing information about your own company and products -- 5.Situatioin analysis -- strengths and weaknesses -- how do you you compare with the competition -- 6.Marketing objectives - the aim of the plan -- 7.Marketing strategies, tactics and action plans -- 8.The distribution, advertising and promotion plans -- 9.Sales areas - different approaches for different markets -- 10.Budgets and income statements -- 11.Writing and communicating the marketing plan.
A step-by-step guide to the preparation and presentation of every type of marketing plan. The basic structures of the different types of marketing plan are outlined and guidance is given on the approaches and applications necessary for different industry sectors and overseas markets.