Exploring corporate strategy.
Material type:
TextPublication details: Harlow : Financial Times Prentice Hall, 2007.Edition: 8th ed. / Gerry Johnson, Kevan Scholes, Richard WhittingtonDescription: 672 p. : col. ill. ; 27 cmISBN: - 9780273711919 (pbk.) :
- 9780273711919 (pbk.) :
- 658.4012 JOH
- HD30.28
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Short Loan | TUS: Midlands, Main Library Athlone General Lending | 658.4012 JOH (Browse shelf(Opens below)) | 0 | Available | 205114 | ||
| Short Loan | TUS: Midlands, Main Library Athlone General Lending | 658.4012 JOH (Browse shelf(Opens below)) | 0 | Available | 205115 | ||
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.4012 JOH (Browse shelf(Opens below)) | 1 | Available | 215032 | ||
| Short Loan | TUS: Midlands, Main Library Athlone General Lending | 658.4012 JOH (Browse shelf(Opens below)) | 1 | Available | 205246 |
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| 658.4012 JOH Exploring corporate strategy / | 658.4012 JOH Perfect business plan : all you need to get it right first time / | 658.4012 JOH Perfect business plan : all you need to get it right first time / | 658.4012 JOH Exploring corporate strategy. | 658.4012 JOH Exploring corporate strategy. | 658.4012 JOH Exploring corporate strategy. | 658.4012 JOH Exploring corporate strategy. |
Previous ed.: 2005.
Includes bibliographical references and index.
1.Introducing strategy -- 2.The environment -- 3.Strategic capability -- 4.Strategic purpose -- 5.Culture and strategy -- 6.Business-level strategy -- 7.Directions and corporate-level strategy -- 8.International strategy -- 9.Innovation and entrepreneurship -- 10.Strategy methods and evaluation -- 11.Strategy development processes -- 12.Organising for success -- 13.Resourcing strategies -- 14.Managing strategic change -- 15.The practice of strategy.
An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.