Exploring corporate strategy.
Johnson, Gerry.
Exploring corporate strategy. - 8th ed. / Gerry Johnson, Kevan Scholes, Richard Whittington. - Harlow : Financial Times Prentice Hall, 2007. - 672 p. : col. ill. ; 27 cm.
Previous ed.: 2005.
Includes bibliographical references and index.
1.Introducing strategy -- 2.The environment -- 3.Strategic capability -- 4.Strategic purpose -- 5.Culture and strategy -- 6.Business-level strategy -- 7.Directions and corporate-level strategy -- 8.International strategy -- 9.Innovation and entrepreneurship -- 10.Strategy methods and evaluation -- 11.Strategy development processes -- 12.Organising for success -- 13.Resourcing strategies -- 14.Managing strategic change -- 15.The practice of strategy.
An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.
9780273711919 (pbk.) : £40.99 9780273711919 (pbk.) : Đ40.99
Business planning.
Strategic planning.
Business and Management.
Business strategy
HD30.28
658.4012 JOH
Exploring corporate strategy. - 8th ed. / Gerry Johnson, Kevan Scholes, Richard Whittington. - Harlow : Financial Times Prentice Hall, 2007. - 672 p. : col. ill. ; 27 cm.
Previous ed.: 2005.
Includes bibliographical references and index.
1.Introducing strategy -- 2.The environment -- 3.Strategic capability -- 4.Strategic purpose -- 5.Culture and strategy -- 6.Business-level strategy -- 7.Directions and corporate-level strategy -- 8.International strategy -- 9.Innovation and entrepreneurship -- 10.Strategy methods and evaluation -- 11.Strategy development processes -- 12.Organising for success -- 13.Resourcing strategies -- 14.Managing strategic change -- 15.The practice of strategy.
An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.
9780273711919 (pbk.) : £40.99 9780273711919 (pbk.) : Đ40.99
Business planning.
Strategic planning.
Business and Management.
Business strategy
HD30.28
658.4012 JOH