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Innovative promotions that work : a quick guide to the essentials of effective design / Lisa L. Cyr.

By: Material type: TextTextSeries: Graphic workshop | Graphic workshopPublication details: Gloucester, Mass. : Rockport ; Hove : RotoVision [distributor], c2006.Description: 191 p. : col. ill. ; 29 cmISBN:
  • 9781592532193 (hbk.) :
  • 1592532195
Other title:
  • Graphic workshop, innovative promotions that work
Subject(s): DDC classification:
  • 741.60688 CYR
LOC classification:
  • NC998.5.A1 C97 2006
Contents:
Image and brand brand-building promotions -- Be inspired -- Invitations, announcements, and cards -- The big idea -- Keepsake promotions -- Get production savvy -- Publication and newsletter promotions -- Treading new ground -- Campaigns.
Summary: This guide takes intelligent and well-crafted promotions and breaks down the essential elements in a format that is succinct and immediate, and is packed with inspirational ideas to provide designers with a roadmap to follow with their own promotions.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 741.60688 CYR (Browse shelf(Opens below)) 1 Available 203386

At head of title: Graphic workshop.

Image and brand brand-building promotions -- Be inspired -- Invitations, announcements, and cards -- The big idea -- Keepsake promotions -- Get production savvy -- Publication and newsletter promotions -- Treading new ground -- Campaigns.

This guide takes intelligent and well-crafted promotions and breaks down the essential elements in a format that is succinct and immediate, and is packed with inspirational ideas to provide designers with a roadmap to follow with their own promotions.

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