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Return on investment in meetings and events : tools and techniques to measure the success of all types of meetings and events / Jack J. Phillips, M. Theresa Breining, Patricia Pulliam Phillips.

By: Contributor(s): Material type: TextTextPublication details: Amsterdam ; London : Butterworth-Heinemann, 2008.Edition: 1st edDescription: xxvi, 274 p. : ill. ; 23 cmISBN:
  • 9780750683388 (pbk.) :
  • 9780750683388
Subject(s): DDC classification:
  • 658.4560681 PHI
LOC classification:
  • HF5734.5
Contents:
1.The need for the ROI methodology in the meetings and events industry -- 2.The ROI methodology:a brief overview -- 3.The alignment: defining needs and objectives -- 4.Measuring inputs and indicators -- 5.Measuring reaction and perceived value -- 6.Measuring learning and confidence -- 7.Measuring application and implementation -- 8.Measuring and isolating the impact of meetings and events -- 9.Monetary benefits, costs and ROI -- 10.Intangible benefits -- 11.Reporting results -- 12.Implemeting and sustaining the evaluation system.
Summary: The Phillips ROI Methodology utilizes five levels of evaluation, which are essential in determining the return on investment. All levels of evaluation must be conducted in order to determine the ROI of a meeting or event.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.4560681 PHI (Browse shelf(Opens below)) 1 Available 206916

Includes bibliographical references and index.

1.The need for the ROI methodology in the meetings and events industry -- 2.The ROI methodology:a brief overview -- 3.The alignment: defining needs and objectives -- 4.Measuring inputs and indicators -- 5.Measuring reaction and perceived value -- 6.Measuring learning and confidence -- 7.Measuring application and implementation -- 8.Measuring and isolating the impact of meetings and events -- 9.Monetary benefits, costs and ROI -- 10.Intangible benefits -- 11.Reporting results -- 12.Implemeting and sustaining the evaluation system.

The Phillips ROI Methodology utilizes five levels of evaluation, which are essential in determining the return on investment. All levels of evaluation must be conducted in order to determine the ROI of a meeting or event.

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