Marketing : an introduction for students in Ireland / Donal Rogan.
Material type:
TextPublication details: Dublin : Gill & Macmillan, 2007.Edition: 3rd edDescription: ix, 492 p. : ill. ; 25 cmISBN: - 9780717142019 (pbk.) :
- 9780717142019 (pbk.)
- 658.8 ROG
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 ROG (Browse shelf(Opens below)) | 1 | Available | 00210879 | ||
| Short Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 ROG (Browse shelf(Opens below)) | 1 | Available | 204852 | ||
| Short Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 ROG (Browse shelf(Opens below)) | 1 | Available | 204851 | ||
| Short Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 ROG (Browse shelf(Opens below)) | 1 | Checked out | 23/01/2023 | 204850 | |
| Short Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 ROG (Browse shelf(Opens below)) | 1 | Available | 204849 | ||
| Short Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 ROG (Browse shelf(Opens below)) | 1 | Available | 204427 | ||
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 ROG (Browse shelf(Opens below)) | 1 | Available | 204219 |
Previous ed.: 2003.
Includes bibliographical references and index.
Part 1: Marketing: The Customer and the Business Chapter 1: Putting the Customer at the Centre Chapter 2: Marketing and Enterprise Development Case Study: Nicholas Mosse Pottery Part 2: The Market Chapter 3: The Forces in the Irish Marketing Environment Chapter 4: Marketing Research Chapter 5: Market Segmentation, Targeting, and Positioning Chapter 6: Understanding Consumer Behaviour Case Studies: The Irish Chocolate Company, Roma Pasta Part 3: The Marketing Mix Chapter 7: The Product Chapter 8: Pricing Decisions Chapter 9: Marketing Communication Chapter 10: Marketing Channels Case Studies: Jacobs Fruitfield, Smithwicks (updated) Part 4: Marketing Applications Chapter 11: The Marketing of Services Chapter 12: International Marketing Chapter 13: Business-to-Business Marketing Chapter 14: Marketing for Non-Profit Organisations Case Studies: Jameson Irish Whiskey, Kingspan Cheeverstown Industries Part 5: Marketing Strategy and Planning Chapter 15: Marketing Strategy and Planning Case Studies: Newbridge Silverware (updated), Glenisk.